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9 Brands like The Ordinary That Your Skin Will Love

The Ordinary has become one of the best skincare brands out there in a short period of time because it’s affordable, effective, and reliable. But most other skincare brands available are much pricier when compared to The Ordinary’s budget-friendly price tags. Let’s look at other brands like The Ordinary that are affordable and highly effective!

Oh, and before we get into it, I want to mention that this list is in no particular order!

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Brands Like The Ordinary

The Inkey List

The Inkey List is another brand that is compared to The Ordinary A LOT and with good reason. This brand is basically the UK version of The Ordinary – that’s how similar they are!

All their products are UNDER $15 which is really, really affordable in the skincare world.

Infact, The Inkey List is even carried in Sephora now, which is a huge deal because Sephora is pretty pricey.

They focus a lot on their ingredients, with heavy research to back up their formulas – which is great for customers because it means that customers get skincare that has been researched and proven to be effective.

If you’re looking for brands like The Ordinary, you HAVE to try out The Inkey List.

2 Products to Try From The Inkey List

The Inkey List Squalane Face Oil – $11.99
brands like the ordinary
Face Oil – $11.99

This face oil is great to hydrate and protect your skin. It also helps reduce the look of fine lines and wrinkles.

I know you might be worried about using face oils because you think they’ll clog your pores and break you out, but this face oil is 100% plant derived and squalane is non-comedogenic so it won’t clog your pores. PLUS, it can also help regulate oil production.

The Inkey List Collagen Booster – $10.99
brands like the ordinary
Collagen Booster – $10.99

This serum makes your skin juicier and plumper, and reduces the look of fine lines and wrinkles. In it’s key ingredients it has Matrixyl 3000 and syn-tacks which help to boost collagen production.

You can use this serum in the morning and evening!


If you’re looking for brands like The Ordinary, then you MUST try Cerave. Cerave is a cult classic in the skincare world and it’s easy to see why.

The brand is very intentional in it’s products, packed with great ingredients for your skin at a super accessible price point. All of Cerave’s products are also fragrance-free, which is great because fragrances can be irritating.

I also tend to trust Cerave’s products more because they are so heavily researched and formulated with dermatologists.

Plus, Cerave has an awesome range of products, so there’s always alternatives available for different skin types and situations.

Cerave is often compared to Cetaphil, a rival skincare brand. If you’re trying to choose between Cerave and Cetaphil, then Cerave definitely wins because of their better ingredients and range.

2 Products to Try from Cerave

Cerave SE Smoothing Cleanser with Salicylic Acid – $9.87 (on sale!)
brands like the ordinary
SA Smoothing Cleanser ($9.87)

This cleanser is a Cerave holy grail product. It’s a gentle exfoliator with Cerave’s essential ceramides and hyalruonic acid to keep your skin hydrated and plump. Definitely check this product out!

Cerave Moisturizing Cream – $20.99
Moisturizer ($20.99)

When it comes to moisturizers, Cerave is simple yet packed with great ingredients, and affordable! It’s rich, creamy, and feels a lot more luxe for it’s price point. This moisturizer is one of the products Cerave is most known for, and I can totally see why. Get it here on Amazon.

Good Molecules

I have mentioned this brand previously in this article about why you should stop using Drunk Elephant and I am so excited to about the brand in a bit more detail.

When looking for brands like The Ordinary, the two aspects of any brand must be that it’s affordable and that it’s effective. And Good Molecules is just that! At super budget-friendly prices, one might be a bit suspicious on if the products even work, but trust me, these work!

Good Molecules is vegan and don’t test their products on animals which is a big WIN. The products are heavily researched and backed by science, and their products are as low in price as $6! Their products are ingredient-focused, which makes them highly effective. Plus, without the retail markup that most skincare brands implement, it’s hard to beat the prices of Good Molecules.

The only downside about this brand is that the product range is pretty limited, which sucks considering how awesome their products are. Other than that, Good Molecules is eerily comparable to The Ordinary.

2 Products to Try from Good Molecules

Good Molecules Instant Cleansing Balm – $15
brands like the ordinary
Cleansing Balm ($15)

This cleansing balm is comparable to Clinique’s Take the Day Off Cleansing balm at a fraction of the price!

Good Molecules Niacinamide Serum – $6
brands like the ordinary
Niacinamide Serum ($6)

This niacinamide serum is only $6 (yup, you heard me correctly, only SIX DOLLARS) and the ingredients are GREAT. As the name suggests, it has niacinamide which is your skin will love because it helps with skin brightening, moisturizing, and fighting acne.

It also has tocopherol which is pure vitamin E and works in conjunction with vitamin C. It’s also a great antioxidant.

Long story short, this product is a must have. It’s super cheap, super effective, and you’ll be coming back for more!

VERSED Skincare

Another favorite! Versed Skincare claims to be the cleanest skincare brand in the market and we can totally see why: it’s vegan and cruelty-free, has no artificial fragrances, no sulfates, no parabens, and no silicones (among a boat-load of other things). Plus, none of their products is more than $21.99!

You can buy Versed online and in-stores at Target.

What’s really convenient is that they have an Ingredient Glossary that breaks down all the ingredients they use.

This brand is so refreshing and shows that you don’t need good skincare to be crazy expensive.

2 Products to Try by VERSED Skincare

VERSED Baby Cheeks All in One Hydrating Milk – $17.99
Hydrating Milk ($17.99)

This milky toner is packed full of humectants that suck in moisture. It also has a bunch of really great vitamins and minerals – perfect for sensitive skin. The highlight ingredients are coconut water, algae extract, and bamboo extract.

This toner is great for extra hydration – especially during colder months.

VERSED Powder with Vitamin C – $19.99
brands like the ordinary
Powder with Vitamin C ($19.99)

This Vitamin C product is pretty unique. VERSED made this a powder formula because of how unstable Vitamin C is, so having it in powder form preserves its magic and benefits. This way, the Vitamin C stays fresh, so it stays potent and strong the entire time you have it!

If you’re looking for a product that targets anti-aging, dullness, and fading dark spots, look no further!

Krave Beauty

This is a vegan and cruelty-free skincare brand started by Youtuber Liah Yoo, and it is AMAZING. The brand focuses largely on science-based research with thoroughly tested and researched formulas – which means that every ingredient in every product is there for a specific reason and serves a particular purpose.

Thought this isn’t related to their skincare products, I think it’s incredible that the brand focuses so much on ethics and social and environmental responsibility.

The brand is also quite affordable, considering the quality of the products. Yes, it’s not as cheap as The Ordinary but it is comparable in terms of the science-based products and the incredible active ingredients used in both brands.

If you’re looking for brands like The Ordinary, though Krave Beauty may not be exactly the same, it is a great option that I would highly recommend.

2 Products to Try From Krave Beauty

Krave Beauty Kale-lalu-yAHA Exfoliator – $25
brands like the ordinary
Krave Beauty Exfoliator ($25)

This exfoliant has glycolic acid which dissolves the smallest skin cells on your face to give you glowy, healthy looking skin.

You just need the tiniest amount and it will leave your face so glowy and refreshed looking, it crazy! It’s also gentle and non-irritating which is pretty rare in exfoliants.

Highly recommend this one!

Krave Beauty Great Barrier Relief – $28
Krave Beauty Serum ($28)

If this product isn’t in your skincare routine already, it needs to be! This product is meant to reduce sensitivity of the skin and restore your skin to it’s best self after all the things your skin has to go through on a daily basis, from over cleansing to pollution.

It’s unique, innovative, and very effective. I guarantee that when you use this product, you will see a noticeable difference in your skin. It will make your skin healthier, more supple, and more hydrated.

Definitely try this product out, if not for anything else, but to see how different and unique it is. I’ve never seen a restorative skincare product like this before, especially at this low a price point.

I know $28 seems like a lot when you’re comparing it to The Ordinary’s prices, but this product is so unique and different, I think you have to try it. Plus, compared to other brands that offer similar products to Krave Beauty, these prices are definitely on the more affordable side.


This Korean skincare brand is taking over! With simple ingredients, this brand is perfect if you have sensitive. Their products focus on actives – the ingredients that are scientifically proven to be beneficial for your skin – so you know you’re getting no-nonsense products.

The brand especially is great for acne-prone skin types.

Plus, though the brand is definitely not as cheap as The Ordinary, you can find amazing quality products under $30.

If you want to try Korean skincare, COSRX is an excellent choice!

2 Products to Try From COSRX

COSRX Acne Pimple Master Patch – $6
brands like the ordinary
Acne Patches ($6)

These pimp patches are one of COSRX’s most popular products. Meant to minimize the look and feel of pimples, the brand is probably most closely associated with this product.

I know so many people who swear by these patches, so they’re definitely worth the try!

COSRX Advanced Snail 96 Mucin Power Essence – $21 (on sale!)
Snail Serum ($21)

I know this sounds crazy but snail slime is really good for your skin!

Snail slime has antioxidant properties and stimulates collagen production. It’s also known to have healing properties, making it great for scarring.

The proteins in the slime also help with anti-aging.

This serum is known for it’s repairing and hydrating qualities. Plus, it’s only $21!

Dear Klairs

This vegan and cruelty-free skincare brand is, like most of the other brands mentioned above, spending less money on PR and marketing, and more into research to create simple yet effective products.

The brand explicitly says its for people with sensitive skin, so if you have sensitive skin, definitely give this brand a look.

And it’s affordable! Check out these popular products from the brands.

2 Products to Try from Dear Klairs

Dear Klairs Freshly Juiced Vitamin E Mask – $27

This mask has niacinamide and vitamin E for antioxidation and brightening! What’s extra special about this vitamin E mask is that there’s no artificial coloring or fragrances in it, or any silicones and ethanol.

You can also use it as a sleeping mask or a daily moisturizer.

Dear Klairs Soft Airy UV Essence SPF 50 – $23

What I like most about this sunscreen is that isn’t leave my face feeling greasy or looking white. Plus, I have super acne prone skin and this sunscreen didn’t break me out or feel too heavy on the face.

It’s also surprisingly lightweight.

You have to try this sunscreen!


When this brand was first launched, earlier this year, there was a lot of controversy surrounding it, because of some questionable things it’s co-founder, Susan Yara, did.

But regardless of that, the brand is good and there’s no denying it.

This clean brand – with no parabens, sulfates, mineral oils, and fragrances – has 100% plant-based formulas AND each product is for $25 or less!

All products are scientifically tested and dermatologist tested to ensure effectiveness.

This natural and affordable skincare brand is definitely comparable to higher end skin brands but with much lower price tags.

2 Products to Try From Naturium

Naturium Retinol Complex Serum – $20
brands like the ordinary
Retinol Serum – $20

This retinol serum smooths fine lines and wrinkles, improves skin elasticity, and makes improves your skin texture. The way the product is formulated, you get the benefits of a retinol without all the usual problems and irritations.

Naturium Quadruple Hyaluronic Acid Serum 5% – $16

HYDRATION, HYDRATION, HYDRATION! This serum gives you maximum moisture and makes your skin plump and juicy. This serum is great for dry, sensitive, and acne-prone skin.

You can use this morning and night.


This brand focuses on simple solutions for sensitive skin. There’s a heavy focus on ‘natural’ ingredients and formulas.

Personally, I find the whole ‘natural’ gimmick a bit irritating because natural doesn’t mean GOOD. Dirt and soil are natural, but you wouldn’t put that on your face, would you? Chemicals can be great for your skin, and brands like The Ordinary have proved that.

So, you can imagine how suspicious I was about Simple skincare. But, I was pleasantly surprised at how much I liked them.

The brand is also super, super affordable!

NOTE: the same brand may have different ingredients in different countries so definitely read the ingredients because the ingredients in the US may not be the same as the ingredients in the UK. Simple has different ingredients in the same products in different countries.

2 Products to Try From Simple

Simple Kind to Skin Replenish Rich Moisturizer – $4.29

This is a good basic moisturizer – PERFECT for sensitive skin.

When my acne was really bad, I needed to reset my skin and start fresh with a basic, simple (see what I did there?) moisturizer after all the fancy skincare I was using and this was great for that.

Simple Water Boost Micellar Facial Gel Wash – $7.49

This cleanser is great for so many different skin types. I like this cleanser not because it’s amazing or luxurious but because it’s simple, basic, and a good starter cleanser.

I hope this list introduced you to some awesome affordable and effective brands like The Ordinary.

Check out these articles on Drunk Elephant Dupes and the 4 Best Ingredients for Acne!

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